Big Data has arrived in politics.
This year we were faced with the misuse of data and ‘cheating’ by some companies which may have altered the outcome of both the U.S. presidential election and the UK’s Brexit refenderum.
What does this imply? Are you protected? In the following post, we will try to answer some of your doubts as a voter.
How is this information useful to political parties?
In all good marketing strategies, it is necessary to find your audience first. In the political field something similar takes place. Thanks to Big Data, parties can get to know their potential audience a bit better. Here are some of the benefits of Big Data:
Predetermine the electoral behaviour of the audience.
Extract the likes and interests of the audience, which leads to being able to carry out political programs that satisfy the needs of the potential voters.
It measures opinions about problems that matter, such as the socio-economic reality of the country, as well as the cultural tendencies of the population.
It allows the personalisation of electoral campaigns.
It provokes greater interaction between political parties and the voting population.