It is a common fact that WooCommerce is one the most complete platforms known to everyone. However, did you know that it is possible to integrate it with distinct Facebook fanpages? In the following tutorial, we are going to explain how to carry out an installation in the most agile way possible.

How can you connect your WooCommerce account with Facebook?

Firstly, we have to download the plugin from the official archive. You can do it on the following link. It is a free plugin so you do not need to pay anything at all. Next, you can download the .zip archive.

Once you have the downloaded the archive, you should upload it from the control panel on Facebook. For this, you should go to the section of Plugins/Add New/Upload plugins. Following this, you should activate the plugin in the sub-section of activated Plugins.

Next, we will access the WordPress control panel, moving to the WooCommerce/Settings/Integration tab/Facebook for Woocommerce section. The configuration of the same module is quite simple and intuitive.

Once the configuration is finished, the products will be synchronized with our Facebook fanpage.

Do not forget to check that in the control panel of WooCommerce, there will be a new list of products. The new column is ‘Facebook Shop’ and will let us hide those products that we are not interested in showing.

What if someone buys?

The product will automatically be added from our shopping cart. It will redirect directly to the other completiion process and then to the payment gateway.

What are the advantages of including WooCommerce in your fanpage?

Including a WooCommerce module in your Facebook page has numerous advantages. Some of these are:

  • Access to a greater potential audience in one of the most used social networks of the moment, with more than 2 billion users.

  • It allows us to fully track conversions. Thanks to the Facebook tracking pixel installed by the assistent, we will be able to get to know our consumers. In this way, we will have the possibility to focus our product strategies in the needs and preferences of our audience.

  • Increase in the number of conversions, since we increase traffic from Facebook to our online store.

  • Complete synchronization. At the time that you modify it in your eCommerce created with WooCommerce, these changes will automatically be updated in the Facebook fanpage.

  • It is free. The installation is simple to apply.

To summarise, including WooCommerce in your Facebook fanpage will always be a great idea that will allow you, to know your potential audience, as well as increase the sales of your eCommerce.

We hope this post has been helpful to you. Do not forget to contact our team if you have any questions. And most importantly: may the force be with you.